Maximizing Potential Revenue: Utilizing Mediation in AdMob.


As an AdMob user, you likely want to maximize your potential revenue. Mediation can be an incredibly effective tool to help you achieve this goal, but only if it is used correctly. Rhino Mediation is here to provide you with a comprehensive guide on how to use mediation in AdMob. We will walk you through everything you need to know to maximize your earnings and efficiently run your advertisements in the most effective way possible.

What is Mediation?

Many AdMob users are not aware of what mediation is or how it works. In simple terms, mediation refers to the process of managing multiple ad networks on one platform. In AdMob, you can set up mediation through the mediation groups section to manage and optimize your ads from different networks. This process ensures that you have a steady flow of ads and maximizes your revenue potential.

Setting Up Mediation in AdMob

Setting up mediation in AdMob is a straightforward process. First, you need to create a mediation group, which is a collection of ad sources to compete against each other. After creating a group, set the priority of each network. The higher the priority, the more frequently an ad from that network will be shown. Lastly, add ad sources to the group. You can add various ad sources such as AdMob, AdColony, and Facebook to the mediation group.

Benefits of Mediation in AdMob

One of the most significant benefits of mediation in AdMob is the ability to earn more revenue. By managing several networks at once, you can ensure that you always have the highest paying ads displayed. Additionally, mediation prevents ad-serving downtime, as it can switch to different ad networks automatically if one is unavailable. Mediation also ensures that you comply with ad network policies, as mediation groups filter out any non-compliant ads.

Best Practices for Using Mediation in AdMob

To make the most of mediation in AdMob, there are some best practices to keep in mind. One is setting up multiple mediation groups to optimize your fill rate and revenue potential. It is also important to regularly review performance reports to see which networks are performing best. As well as setting up frequency capping to limit the number of times ads are shown to the same user in a short amount of time. Lastly, it’s best to use mediation in combination with ad targeting to ensure the best possible ads are shown.


Using mediation in AdMob can be a powerful tool for increasing potential revenue for your app. By following our comprehensive guide, you can set up mediation effectively and efficiently manage your ad networks. Make sure to regularly review performance reports and adjust mediation settings as needed to optimize your earnings.

Utilizing Mediation in AdMob

To maximize potential revenue, AdMob users can utilize mediation to manage multiple ad networks on one platform. Rhino Mediation has provided a comprehensive guide to help you understand how to set up and use mediation in the most effective way in AdMob. Through setting up mediation, utilizing appropriate practices, and targeting the right ads, you can increase your earnings and optimize your ad management within your app.

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